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https://microsites.nielsen.com/daas-partners/partner/claritas/
Claritas. Harness the collective power of consumer segmentation, demographics, lifestyle and behavioral insights for better marketing planning, consumer acquisition, cross selling and retention programs. Claritas’ segments include: Life Stage, Tech Adoption and Financial Behavior. Available in the U.S.
https://rocketreach.co/nielsen-claritas-profile_b5c464cff42e0dc2
The company was founded in 1971 and is based in San Diego, California. As of December 19, 1994, Claritas, Inc. operates as a subsidiary of VNU Marketing Information, Inc. View Top Employees from Nielsen Claritas
The industry-leading Claritas Identity Graph creates high-definition, privacy-compliant portraits of over 255 million people, including the devices they use and their online behavior. With over 600 million linked devices and 125 million active email addresses, you’re armed with the intelligence to reach the audience you want most- when, where ...
https://www.carlyle.com/media-room/news-release-archive/carlyle-group-completes-acquisition-claritas-nielsen
Claritas Delivers Proprietary In-Depth Consumer Segments that Support Efficient Marketing Spend New York, NY – Global alternative asset manager The Carlyle Group (NASDAQ: CG) in partnership with the Indian Hill Group, have acquired Claritas from Nielsen (NYSE: NLSN). The Indian Hill Group is a small team led by Mike Nazzaro and comprises some of the former …
https://claritas.com/about/
Claritas is a data-driven marketing company. We leverage our unique data and proprietary identity graph, to help marketers find their best prospects, improve marketing execution and deliver superior ROI. Pinpointing potential customers more precisely. Engaging with them one-on-one more effectively.
https://claritas360.claritas.com/mybestsegments/
Census and Claritas Geocoding - adds geographic dimensions by appending Census tract and block group codes, as well as State, County, CBSA (Core Based Statistical Areas) and Nielsen DMA (television markets). A Claritas "spatial" ZIP Code is also appended to match the annual roster of ZIP Codes for which Claritas maintains demographic and ...
https://microsites.nielsen.com/daas-partners/
Datamyx. Datamyx is a leading provider of data-driven marketing solutions primarily serving the financial services, automotive and insurance verticals in the United States. Datamyx offers a unique, multi-sourced repository of over 4,000 data points, including over 40 proprietary insight scores. Available in the U.S.
http://forosgroup.com/press_release/the-carlyle-group-completes-acquisition-of-claritas-from-nielsen/
Claritas and Nielsen have a Reseller Agreement that maintains Claritas’ proprietary data feeds and will help ensure a seamless customer experience going forward. The company is led by Chief Executive Officer Mike Nazzaro. This transaction is a result of Mr. Nazzaro’s team and Carlyle working collaboratively to identify high-potential ...
https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/B2B-Segmentation-Solutions.pdf
lifestyle-based Nielsen PRIZM—become powerful off-the-shelf tools for consumer target marketing. For B2B marketers however, gett ing to know their end buyers is not so simple. Unlike demographic data, accurate information about businesses—so-called firmographic data—has been harder to come by, in part because of the life cycle of business ...
https://www.globenewswire.com/news-release/2017/01/05/903599/0/en/The-Carlyle-Group-Completes-Acquisition-of-Claritas-from-Nielsen.html
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